Goal
- Which objective do we want to reach?
- Where can communications support organizational goals?
We understand communication as a strategic challenge because we seek to achieve lasting results for our clients. Strategic management of communication processes manages the change in communication relationships, using a broad spectrum of media. Strategic communications management identifies the values and interests of stakeholders, integrates them into corporate actions and shapes communications in day-to-day corporate activities.
Strategy development stands therefore at the very beginning of every engagement. Based on analyses of the business environment, requirements, and goals, we work with our clients to identify the required communication task.
For us, strategy consulting means: we analyze, advise, moderate, coach, develop concepts and carry them out.
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At the start of our consultations, we always ask one question:
What do you want to accomplish for your company or organization through communication?
Our approach: from the first question to the strategy and the development of measures
Did the content of the messages reach the target groups?
Have they been understood and understood by the recipient? This is observed by ongoing monitoring and results analysis.
Together, they form the basis for a strategy and measures review and allow appropriate modifications to be made where necessary.