We make you the talk of the town
Being seen and attracting attention is the leading currency in a very competitive media landscape. What is not written, seen, posted or liked is considered to be practically non-existent. For this reason, we develop content and issues for your company’s positioning.
We focus on four key topics that will influence the debates and economic decisions of many in the coming years: hydrogen as the fuel for the energy and mobility transformation, mobility on the road and in the air to replace the combustion engine with batteries and fuel cells in the near future, and this will only be made possible with technologies and advanced materials from the chemical and plastics industries. All of these topics are driven by sustainability and fair business conduct, which means no longer just being less harmful, but being useful from the very beginning, and in the supply chain it is essential to keep exploitation and human rights violations out of the equation.
Communication is a critical element for your company’s success here, because communicating your own identity creates social capital in the sense of trust.
Sound PR expertise is our guiding principle
Regardless of the size and scope of the project, budget or campaign – we support companies from start-ups to international corporations. Our knowledge of products and markets, of the most effective communication strategies and the best choice of media is based on many years of experience in the PR industry.
Our successfully managed projects
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We communicate for your business
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We are your experienced specialist and partner with long-standing expertise.
We support you in all fields of communication.
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We will manage your communication for and with you!
Without any doubt, prevailing circumstances have worsened: An increasing number of companies and organizations are struggling for the precious resource of awareness, and it has become the most urgent issue. “Communication is the heartbeat of society,” the German political scientist Obermeier already emphasized this a more than two decades ago, this statement can also be transferred to companies and institutions, and then ” communication would be the pulse beat of companies,” which is supposed to generate attention and awareness. And it’ s so true that you can’t not communicate, but you certainly can’t be well understood. The information overflow of many recipients is substantial, and this avalanche catches almost everyone.
who
says what
in which channel
to whom
with what effect?
Communicator Research
Message Analytics
Media research
Audience analysis
Effect studies
Consequently, professional PR and communications work has a mandate to keep the pulse strong and stable, and it essentially follows the strategic motto: deliver the right content to the right stakeholders using the right communication channels, or in other words: who says what in which channel to whom and with what effect? This was a formula shaped by the U.S. communication scientist Harold Dwight Lasswell at the end of the 1940s, also known as the Lasswell formula, a very pragmatic approach still exerting great influence on communication science decades later. The advantage of this model is its clarity; it focuses on essential elements of the communication process. The disadvantages, like the unilateral focus on the sender of messages, the lack of feedback and relationship, have of course been appropriately supplemented today.
The challenge is accordingly:
How can communication processes be shaped so that essential messages are accepted and assimilated by the target groups? Communication management is the planned design and optimization of organizations’ communication processes with their stakeholders in the internal and external public arenas. Communication should create value and demonstrate the contribution to value creation.
Henry Ford’s famous motto is: “If you put a dollar into your company, you must have another dollar on hand to make it known.” Communications management has changed significantly in recent years: from a ‘cost driver’ to a strategic ‘value driver’. Corporate communications is focused on creating value when it follows the implementation of business strategies.
Appropriate media and targeted management of topics are used to influence opinions and attitudes, reduce complexity, and manage relationships, media, and content. When products are increasingly similar and customers can hardly recognize the differences between suppliers and brands, communication builds the company’s image, which becomes a decisive competitive success factor. Communication does not decide the facts, but how they are viewed and evaluated in business, only communication makes them fully impactful.
Intangible values such as image, reputation, motivation of the workforce or trust of the customers are values becoming increasingly significant. By means of specific and strategically designed communication work, they can be built up and used for the benefit of business performance.
On the foundation of positioning and an analysis, we develop communication strategies and implement them creatively. Thus, brands, products, people and companies become tangible and visible for their relevant stakeholders.
For the analysis, the planning, the implementation and the evaluation we develop together with you the appropriate tools to position effectively your topics.
Good content is the alpha and omega of any communication work; it informs, entertains, explains, or moves. Discovering and describing the stories of your brand, your product and your company is our passion!
We transform company data, studies, statements, product features, market trends into texts, images, brochures, graphics, videos, livestreams, websites and many more.
We differentiate between earned (media relations, influencer relations, investor relations), shared (social media, word of mouth), paid (advertorials, advertisements, paid postings) and own channels (website, blog, magazines, newsletters).
